King George Coulam rules over the Texas Renaissance Festival as its founder, elected mayor, and employer to thousands. But as his power — and the festival's coffers — have grown, Coulam has hardened into an object of fear. When King George suddenly announces his retirement to focus on his love life, a battle erupts amongst the festival's body politic. The festival's loyal general manager and heir apparent must fight for his place in the kingdom against a kettle-corn capitalist and a former elephant trainer, both eager to remake the festival in their own image.